ecommerce Calculator

Selling Price Calculator

Calculate the required selling price to achieve your exact desired profit margin or markup.

Audited by UniqCalc Methodology Team • Formula Checked • Free & No Registration Required

Verified Mathematical Model & Formulation

Selling Price = Cost / (1 - Desired Profit Margin %)

Applies inverse margin formulation so that dividing by the complement of your target percentage achieves the exact requested profit ratio upon sale.

Configurable Parameters & Standard Units

  • Total Unit Cost ($): (Default: 20 usd)
  • Desired Profit Margin (%): (Default: 40 percent)

Standard Worked Example & Practical Verification

Scenario: Product landed cost is $16.50 and the seller desires a 45% margin.

Calculated Solution
$30.00 Selling Price ($13.50 Profit)

Practical Takeaway: Notice $30.00 is higher than simply adding 45% ($7.43) to cost.

Frequently Asked Questions

Why is Cost ÷ (1 - Margin) different from Cost × (1 + Margin)?

Cost × (1 + Margin) is a markup calculation on cost. To achieve a true margin on the final selling price, you must divide by (1 - Margin).